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With over 700 million active users, Instagram has become the world’s most popular social media platform. It’s no surprise that almost anyone can earn money from Instagram. Essentially the number of followers you have will affect your account’s ability to earn. This is also dependant on how you want to make money, you simply have to know the right way to go about it. Turning a hobby into a profitable business has never been easier!

The two most important factors of Instagram marketing are reach and influence , as they determine the selling success of a product or service. To generate sales, you need to have persuasive skills, otherwise known as influence. Instagram influencers can assist you with reaching your target audience and getting direct exposure, which contributes to brand awareness.
Today’s blog will give you an understanding of the top 5 ways to make money on Instagram and boost your business sales.

The Instagram Boost Formula


1. Become an Influencer

An influencer is someone who has a trusted opinion in the eyes of their online audience. These Instagram influencers have established credibility and engaged an audience. Instagram Influencer marketing is when a brand collaborates with a popular Instagrammer to create, publish, and promote brand-sponsored photos or videos with the goal of expanding brand awareness and developing a positive brand identity for the influencer’s large, engaged audience. These top Instagrammers have spent years developing relationships and cultivating the trust of their followers, therefore recommendations from Instagram influencers have the ability to sway the purchasing decisions and drive audiences to take a specific action.


Know your audience

To be an Instagram Influencer you need to create a large and engaged follower base, limited to a niche market, which respects and trusts your opinions.

Use your bio as a pitch

Because your Instagram bio is the first thing a potential follower will learn about your brand, use it to your advantage and make it count. Keep your text direct and simple and make use of emojis as they tend to increase audience attraction. Plus, it’s a visual preview of your brand’s personality.

Post regularly

What the Research shows the more you post to Instagram the faster your followers grow and increases your engagement rate. That being said, you don’t want to annoy your followers by excessively posting content. For higher engagement, post two to three images a day. If you can’t commit to that amount, ensure you are publishing at least one quality photo per day. The quality of the image and relativity is essential, so think carefully before posting.

Hashtags are #important

The average influencer should use up to 10-15 relevant hashtags in every post, as this will aid in reaching a more specific audience. Subsequently, the content will also appear higher in the search results on Instagram.

Engage with your followers

Communicating with authentic content is key, people will be drawn to check out your account and, hopefully, join your loyal rank of followers. Try answering comments on your posts and engage with other accounts in your related market.

2. Affiliate Marketing

Another alternative to making money via Instagram is to be involved in affiliate marketing. This method is when you promote a product and get paid per sale. On Instagram, an influencer posts an attractive image highlighting the product, to drive sales through the affiliate URL. The URL is provided to track the click-through-rate (CTR) of the product or promotion. An affiliate is more focused on making sales for the partner brand, rather than just generating awareness in exchange for a commission. This method is probably one of the most popular in fashion, beauty and travel industries.

3.  Sponsorship

To dive into the world of sponsored posts, you need to have between 1,000 and 5,000 followers. In a nutshell, a piece of sponsored content on Instagram is a photo or video that highlights a product or a brand. These posts are accompanied by captions that may include branded #hashtags, @mentions, or links. Interestingly, brands don’t typically require a formal brand ambassadorship for creators of sponsored content, but it’s common for them to obtain content from influencers time and time again. You should avoid supporting brands that are not relevant to your account’s identity as this can deter your relevant audience.

4. Sell Your Content

This method could be for you if you are a photographer (professional or amateur!) or digital content creator. Instagram is a great way to advertise and sell your image to either individuals or agencies. Add a watermark to your snaps and use the captions to list all selling details in a concise manner. As always, make sure you have an active presence so the right types of accounts are following you.

5. Instagram esg电竞比分详情

Advertising your brand through paid sponsored ads can aid the process of boosting sales for businesses. This relatively new feature allows businesses to target specific Instagram ads to win over an audience. As the advertising and targeting process of Instagram ads are conducted through Facebook, businesses can utilise the targeting tools that Facebook offers. These tools include the ability to identify audiences by preferences, behaviours, tastes, interests and location. This form of hyper-targeting is also beneficial for the Instagram user. Everyday Instagram users will reap the benefits of targeted ads that are relevant to the people they follow and heighten their user experience.
Utilising visual communication through the powerful platform that is Instagram has proven to be far more effective than verbiage. An Instagram photo has shown to increase an overall average engagement for brands. Depending on your business objectives, you can also customise the call-to-action button included in your Instagram ads to promote and increase the average click-through-rate (CTR).
Not only do Instagram ads speak directly to your audience, but you will also have access to ad analytics. Here you can access and compare images and video content, impressions, engagement and reach. These features only aid the process of specifically targeting your desired audience and learning what works best for your brand, so remember to use them!

What does this mean for me?

What may have started as a hobby can snowball into the chance to turn Instagram into a source of income fuelled by your engaged followers. There’s a world of possibilities out there as a creator with a large online audience. Whatever avenue you decide, always keep your personal brand in mind and treat what you do as a business. If you want to manage and target your Instagram audience more closely to boost business sales, utilise paid Instagram ads for a more effective click-through-rate.

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